Tech Mission And Vision (MEGA List)

A mission statement or vision is at the core of a company’s brand and operations. Everything you do should be guided by the mission and vision. As a Product Manager, you don’t do anything without consulting the mission and vision first. It’s like a business bible. When people break out epic-soundin’ terms like “north star” vision you know it’s the shiz. So when all hope and direction is lost, and you can’t prioritize between two things, ask, how would the north star vision guide us?

List Of Company Mission And Vision For Top Tech Companies

Here’s a list of the mission statements and visions for top companies in tech. It’s a random list but loosely prioritized by product sense popularity and high TC companies. Have this list handy while you’re doing product sense interview rounds. You never know when an interviewer will bust how “How would you improve Roblox”.

List of Tech Vision and Mission Statements

TECH COMPANY .	MISSION STATEMENT AND VISION
Adobe	Changing the world through digital experiences
Affirm	Deliver honest financial products that improve lives
Airbnb	Create a world where anyone can belong anywhere
Amazon	Be Earth’s most customer-centric company
AMD	Build Great Products That Accelerate Next-Generation Computing Experiences
Apple
Atlassian	Help unleash the potential of every team
Benchling	Unlock the power of biotechnology
Blend	Bring simplicity and transparency to financial services so more customers can gain access to the world’s financial resources
Bloomberg	We believe in the power of data to bring clarity to our increasingly complex world
Bolt	Democratizing commerce for businesses of all sizes
Brex	Reimagining financial systems so every growing company can realize their full potential
Citadel	Be the most successful investment team in the world
Coinbase	Increase economic freedom in the world
Databricks	Make big data simple for the enterprise
Docusign	Accelerate business and simplify life for companies and people around the world
Doordash	Grow and empower local economies
Dropbox	Design a more enlightened way of working
Electronic Arts (EA)	Inspire the world to play
Figma	Make design accessible to everyone
Glassdoor	Help people everywhere find a job and company they love
Google	Organize the world’s information and make it universally accessible and useful
Indeed	Create products that provide opportunities for all job seekers
Instacart	Give everyone access to the food they love and more time to enjoy it together
Intuit	Power Prosperity Around The World Is Why We Show Up To Work Every Single Day To Do Incredible Things For Our Customers
LinkedIn	Create economic opportunity for every member of the global workforce
Lyft	Improving people’s lives with the world’s best transportation
Meta	Give people the power to build community and bring the world closer together
Microsoft	Empower every person and every organization on the planet to achieve more
Netflix	We want to entertain the world
PayPal	Democratize financial services
Pinterest	Help people discover the things they love and inspire them to go do those things in their daily lives
Plaid	Unlock financial freedom for everyone
Reddit
Robinhood	Democratize finance for all
Roblox	Bring the world together through play
Roku	Be the TV streaming platform that connects the entire TV ecosystem around the world
Salesforce	Help business succeed by creating meaningful connections
Shopify	Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products
Slack	Make work-life simpler, pleasant, and more productive
Snap	Empowers people to express themselves, live in the moment, learn about the world, and have fun together
Snowflake	Allow organizations to have seamless access to explore, share, and unlock the true value of their data
Spotify	Unlock the potential of human creativity
Square	We believe all businesses should be able to participate and thrive in the economy
Stripe	Increasing the global GDP of the internet
Tesla	Accelerate the world’s transition to sustainable energy
TikTok	Inspire creativity and bring joy
Twitter	Give everyone the power to create and share ideas and information instantly without barriers
Uber	Reimagine the way the world moves for the better
Walmart	Everyday low prices on a broad assortment- anytime , anywhere
Zillow	Give people the power to unlock life’s next chapter
Zoom	Make video communications frictionless and secure

What Is A North Star Vision For?

A tech company’s North star vision and mission describe why the company exists. It will tell the customer the company’s passion and why the business exists at all. If product teams are lost the north star will guide the way. For example, take Uber. Its mission is to “Reimagine the way the world moves for the better”. Every product that is created should serve that vision.

Why the company exists – the mission and vision describe the purpose and why the founders made the company.

What the company creates – this can describe the service or product that the company builds.

Who is the company building for – the mission describes who will benefit from the company and its products and services.

via GIPHY

Why Are Mission And Vision Important For Product Sense Interviews

Your decision-making should always be tied back to the vision and mission. You will need to talk about the vision or mission at the start of any product sense interview questions. Everything from goals, possible solutions, and prioritization should all tie back to the company’s vision and mission. If you don’t mention the purpose of the company in your answers, you might as well call it a throwaway.

How To set the Mission and Vision For Your Product

To sum it all together of why and how tech companies set their mission and vision, watch this talk about product visioning at Google.